How does the human brain choose what to share?

The human brain is a complicated, creative information-processing system. So how does it decide what to share?

How does the human brain choose what to share?

There are parts of the human brain that are “activated” when a video has the essential components to be shared. There has been a good deal of research intowhat motivates someone to share a video.

Studies have shown that the shareability of a video is directly related to the emotions it evokes when viewed. It has been proven that video content is the most efficient and direct way to strengthen consumer engagement and extend audience reach.

Video creates new opportunities for dealers to connect with potential buyers and turn those prospects into customers, greatly increasing the probability of sale.

The question is: What makes a video shareable?

When we share a video, we’re not just sharing the object; we’re also sharing the emotional response it creates.

Google’s Abigail Posner explains: sharing videos is like constantly offering each other little gifts, “little moments of pleasure that remind us we’re truly and deeply bonded to one another”. This ‘gift’ of sharing contributes to an energy exchange that amplifies our own pleasure.

We experience hundreds of emotions on a daily basis and each of us deals with them differently. Most of us have been taught the 6 basic emotions: happiness, sadness, fear, surprise, anger and repulsion.

These basic emotions affect our brain, create different emotional layers and drive us to surprising actions, such as watching/sharing online content or other video content.

Understanding the basic human emotions and how they impact our engagement, can transform how you use video for business. The effectiveness of video starts with developing the story behind the content.

Video content that arouses strong emotional responses, such as awe or anger, in viewers is more likely to become viral. While these emotions are universal,

Knowing the emotional states of other individuals is key to produce shareable video content. While these emotions are universal, the correlation between them differs. That’s why it is so important to know your target audience as well as possible.

 

Video Ads vs. Text Ads

Video Ads or Text Ads? What’s the most effective way of getting your message across?

Video Ads vs Text AdsVideo Ads vs Text AdsVideo Ads vs Text AdsRecent studies have shown that video ads are growing in popularity because visual content makes a lasting first impression, making them quicker and more effective than text at communicating key information.

Videos can be extremely emotional and instantly connect with audiences and probably that’s the reason why 60% of people prefer watching a video than reading a text.

Unlike text, video engages both sight and sound and for that reason captivates audiences in a short window of time, and online advancements make it fast and easy to watch videos on the web.

And even the largest search engine in the world, Google, announced that is going to begin telling advertisers and publishers “to what extent their digital video ads are being seen.”

Video Ads versus Text Ads

Video Ads versus Text Ads

Video Ads versus Text Ads

Video Ads versus Text Ads

Video appeals to numerous senses: if pictures speak a thousand words, there are 5,400,000 words worth of video in a 3-minute commercial, so imagine what videos triggers.

Text ads are the simplest version of online ads and they work but most times you don’t really feel like reading the ads, on the other hand, interactive video ads are easy to watch and make you want to click. So if you want to make a bigger impression, they are definitely the best option.

If you aim to reach a large audience, you should definitely create powerful video ads. The necessary tools are no longer just in the hands of video editors and designers, with Veedmee, you can do in seconds.

Video mapping: a widely practiced technique

The video mapping technique, that became renowned for its efficiency in marketing campaigns, is nowadays extremely used for all sorts of communication purposes.

Video mapping- a widely practiced techniqueThe video mapping or projection mapping technique is a 3D projection on  a three dimensional projection on a building, bridge, tower or any other architectural object based on its geometry and location in space.

Video mapping is mostly used punctually during major outdoor cultural events and its success is linked in some way to the emotional involvement it creates.

It’s surprising and exciting provided that the public gets to experience both the physical and the virtual space.

“3D or “three dimensional” means that by using specialized software, a three dimensional object is spatially mapped out in a virtual environment” and is projected in a way that makes the image fit perfectly on several irregularly shaped screens.

This form of interactive video is quite new but is gaining popularity worldwide. Through this technique, artists and brands can create videos with large dimensions and optical illusions, simulating the motion of static objects.

Video mapping- widely practiced technique

Usually, audio visual narratives (that include image and sound) are created and developed, resulting in a combination of scenes that  turn the movement into amazing light shows.

Many European capitals have been stage to astonishing video mapping shows where an individual speech turns into an absolutely incredible virtual visual spectacle.

These architectural projections take place in the city centres, captivating all citizens and providing them with the opportunity to watch and have an unfergettable experience.

Bring your email communications to life through Veedmee

Veedmee streamlines your communications by enabling you to send and receive instant video messages to and from mobile devices.

Bring email communications to life through Veedmee

Veedmee is a highly efficient video-sharing app that enables users to exchange short video messages between a transmitter and a receiver or within a group, for free.

Complementarily, this innovative video platform also allows you to exchange email text messages from your computer or mobile device. Veedmee makes sure that the best moments of your life are recorded and shared with friends, family and teammates.

Video communication is increasingly used to connect people around the world and is changing the way we do things. With Veedmee you can use context of location in ways you never thought possible.

Veedmee brings your communications to a whole new level. Your life gains a new perspective and you can capture anything on your screen just about anywhere, anytime.

Bring your email communications to life through Veedmee

Veedmee gives movement to your ideas and creative projects. It unifies presence, instant messaging, video, text and voice. Through Veedmee you can capture and save any life event that may have had an impact on your day, in any environment. Veedmee is quick, convenient, and free.

Veedmee simplifies your life. Imagine you’re travelling through the Swiss Alps, with this mobile app, you can record any situation that you consider worthy of documentation and immediately share it with whomever you want to.

Why use video to report your life events? That’s an easy answer:

1. 78 percent of people watch at least one video a week and 55 percent watch every day.

2. Video generates excitement about a subject or concept and people find it easier to retain information.

3. Video apps give you the possibility to show any life moment in an entertaining/amusing way: walking, drinking, jumping, playing or just doing routine work can be as fun for others as they are for you.