The advantages of short-videos

Short-videos are unquestionably the fastest way to build brand awareness, not only because they are ideal for social media but also because they are a lot easier to watch.

Why are short-videos so popular? That’s the question we will try to answer today.

The advantages of short videosjpg

Well, firstly the fact that small-sized videos are flexible, intuitive and embeddable are obviously some of the main factors we have to look at.

But also, they enable people to send greeting, make wishes, show small details about a company, be funny or reveal their personality, in front of millions of others and in real time.

And, with the introduction of mobile devices, more and more people started using them to surf the web. So users and fans increasingly started consuming content via their smartphones & tablets while on the go, and for that effect, the shorter the content is, the better.

Short-form video content is a format audiences love because it is easily shared, it’s not time consuming and has no boundary in the amount of individuals it can reach.

The advantages short videos

Nowadays, short-videos are streamed to us in a range of formats and on a variety of social platforms – 15-second Instavids on Instagram, 2 to 3 minute videos on Facebook, 6-second Vine videos, Linkedin videos via Professional Portfolio, videos that are “pinned” to Pinterest, etc.

Short-videos are definitely the fastest way to build small business brand awareness because they increase interest as they promote small business messages better than written content. But why short videos and not normal sized videos?

The answer is simple: Short-videos suit our busy lives because not only are they engaging and easy to digest but also, are consumed very quickly and do not require a great amount of attention.

Video techniques: Time-lapse

Time-lapse is a video technique that captures footage at a lower frame-rate than normal. Learn more about this creative method of sending your message across.  

Video techniques- Time-lapse

Time-lapse is one of the most spectacular video techniques and the perfect way to deliver your message to social media users with fleeting attention spans. But how does it work?

This video technique gives an accelerated view of slowly changing events. For example, a camera with time-lapse capability takes a series of still pictures or frames, one right after the other (usually 24 frames per second) over an extended period of time.

When the captured images are played back as video, time appears to be moving faster and everything else moves much quicker than normal. It’s like the opposite of slow motion.

The interval of time can be anything from less that a second to a day or more. Because they are an incredible way to show “normal” things happening in a very pronounced way, time-lapse videos are everywhere these days.


Owing to the fact that they are so fascinating, time-lapse videos are increasingly becoming a common marketing tool for brands across the globe.

Time-lapse videos are not only fun, they’re a practical way to enhance a marketing strategy.

These types of videos are perfect for brands to promote products and/or services that involve slow changes over a long period as they can tell the product’s story in a short punchy way.

Grab your camera get your first time-lapse video done!

The best ways to shoot video with Action Cams

Today, using action cams to provide unique perspectives on the production process and the stories themselves, is a huge trend.

The best ways to shoot video with Action Cams

Action Cams are becoming more popular every year. Created to capture the best moments of your adventure, they are the ideal gadgets for anyone who wants to relive one-of-a-kind memories with friends.

These types of cameras are usually small, lightweight, wearable, portable and sometimes waterproof, so you can take them with you to the wildest places on earth…

Designed to be worn on a helmet or mounted to equipment, these little cameras can get dirty when you’re out there in the wild. They’re all about making it as easy as possible to get recording without having to worry about anything else.

Action cams came to revolutionize the way of travelling! Made from strong and durable materials, they have become a way to make anything you do look cool.

The best ways shoot video with Action Cams

With action cams, the adrenaline of being outdoors, challenging yourself, in the middle of the desert or the jungle, or on an offshore platform, can be shared with others.

And they enable you to capture angles that used to be unwieldy or nearly impossible. Particularly in situations where the camera operator has to have his hands free.

So, if you’re planning your next adventure and searching for some exciting places to visit, don’t forget to put your action cam in the backpack!