Short-videos are unquestionably the fastest way to build brand awareness, not only because they are ideal for social media but also because they are a lot easier to watch.
Why are short-videos so popular? That’s the question we will try to answer today.
Well, firstly the fact that small-sized videos are flexible, intuitive and embeddable are obviously some of the main factors we have to look at.
But also, they enable people to send greeting, make wishes, show small details about a company, be funny or reveal their personality, in front of millions of others and in real time.
And, with the introduction of mobile devices, more and more people started using them to surf the web. So users and fans increasingly started consuming content via their smartphones & tablets while on the go, and for that effect, the shorter the content is, the better.
Short-form video content is a format audiences love because it is easily shared, it’s not time consuming and has no boundary in the amount of individuals it can reach.
Nowadays, short-videos are streamed to us in a range of formats and on a variety of social platforms – 15-second Instavids on Instagram, 2 to 3 minute videos on Facebook, 6-second Vine videos, Linkedin videos via Professional Portfolio, videos that are “pinned” to Pinterest, etc.
Short-videos are definitely the fastest way to build small business brand awareness because they increase interest as they promote small business messages better than written content. But why short videos and not normal sized videos?
The answer is simple: Short-videos suit our busy lives because not only are they engaging and easy to digest but also, are consumed very quickly and do not require a great amount of attention.