Here are some tips to help you capture and hold your audience’s attention.
Understanding how audiences interact with your content is fundamental and empowers you to create more engaging content. Take some time to analyze their reactions and learn from them. The effort you put into it may define your video’s success or failure.
Spend some of your time thinking about who your audience is, what they care about and how you can make your topic relevant to them. Also, if your video takes too long to load, they’re gone.
Pay attention to details, keep the audience interested by presenting questions to your audience, make them think and then ask your fans for opinions, tips or even advice. Make your audience feel that what they say matters.
Don’t let suspense hang till the last frame, get to the point quickly. Your video should not be long and neither should the suspense. It’s not a movie script! Incentivize interaction.
Try to anticipate the audience’s attention at its highest and lowest, try to play with that, by changing the pace of the video for example, or suddenly inserting a slower song. Anything that is the exact same way over a period of time gets boring.
Say the words and points that are most important to your audience, slower than the other ones. Use familiar language and words/expressions that your receivers will understand. Use easily recognized quotations to support your ideas. It actually works!
Make a connection between the ideas you are presenting and their day-to-day experiences. Make your content relevant to the human experience and if possible, have some fun with the comparisons. Use your sense of humor!
Don’t let your audience loose interest, read more about the existing techniques before you put your video out there!