All campaigns, no matter how big or small, should establish a set of goals they want to reach. Here are some ideas on how to design effective video-marketing campaigns.
Video-marketing campaigns have proven to generate more sales but how can we ensure they are successful and reach their goals?
1 – Increase the number of views
The main goal of any video-marketing campaign is to increase the number of views. However, as it is widely known, video-marketing campaigns serve other purposes as well such as:
a) Ensuring the video is seen more than once
b) Augmenting the number of viewers
c) Increasing brand exposure and awareness
2 – Reach the right target
One of the best ways of reaching the right target is through video-marketing since video allows you to send a customized message to each segment.
3 – Increase sales
A successful video-marketing campaign can easily increase sales as it creates emotional engagement with the consumers and most importantly, creates a top-of-mind consideration for the products.
4 – Generate click-throughs
After watching a video, the brand wants the visitor to be converted into a buyer, which means that the video content should encourage the viewer to click in the predefined strategic buttons/sections.
5 – Create a long-lasting relationship with users
An important aspiration to have when conducting a video-marketing campaign is the establishment of long-lasting relationships with users. Creating a feeling of transparency and proximity with the brand should be top priority.
When well managed, video-marketing campaigns can bring several benefits such as more effectiveness, a larger base of consumers, a stronger impact on business performance or a significant revenue increase, for example.