TV, the media king, has been the bastion for advertising, brands and entertainment since its inception; however, the audience for online video is quickly soaring.
Online video is increasingly becoming a key means for people to satisfy their information and entertainment needs as the number of online viewers continues to grow monthly.
Many viewers are going from actually sitting in front of a television at home to watching online videos on mobile devices, anytime, anywhere. Long gone are the days when primetime was the period of time that defined the audiences’ peak.
Additionally, with the boom of new technologies, viewers tend to want to watch video content at their own convenience, which means: when and where they decide. Having these restrictions, Television has been gradually losing viewers at a substantial rate.
Even though television video is often viewed as higher quality than the web, the truth is online video content is in high demand because it is shareable. Most viewers are fond of interacting and sharing quality content within their social networks.
As the popularity of online video increases, advertisers fear that less television ads are being viewed and a recent study supports that, in fact, online video advertising is more affordable and more effective than television advertising.
Television will always have a market, but online video has been arising as one of the most powerful communication mediums of all times, not only to convey a message but also for creating strong emotional states in people.
Online video expands brand awareness, drives online engagement and created viewer action, when you watch an online video, you instantly acknowledge how powerful this medium is and how it can significantly contribute to the growth of businesses and brands.