Social media sites are the major drivers of most of the web’s traffic, so why are they key to your business success?
Videos are an awesome way of introducing concepts quickly and an extraordinarily effective form of giving meaning to brands.
The fact that a good video is very likely to go viral and stay on people’s minds for a long time, is the first good reason why you should stream your videos over the Internet, by posting them on social media sites.
Another important reason for posting your videos on social media channels: you can generate more views via search.
Social media sites can generate more views of your video, because once you post it, it is likely to appear directly on your contacts’ News feed, which draws more visibility to your ad/content and makes it easier for your friends to share it with their friends.
Also, because consumers usually search for interesting or useful videos on their social networks and Youtube, for example, is the second-largest search engine online. So if you want your video to go viral, it’s advisable that you upload it on this social media platform.
Having your video on social media sites will also make you benefit from social network integration, which makes your life a lot easier, as especially, a lot faster.
For example, let’s say you upload a video on Youtube. By simply clicking on it once you share it on Twitter, pin it from Pinterest, post it on Facebook, etc. Side note: never forget that inspirational videos get way more shares and engagement than sales messages.
People go on social media networks to have fun and to be entertained so in order for social media sites to boost your views and subscribers you have to post entertaining videos, that doesn’t mean you have to post dog videos or something completely off-topic just to get your audience’s attention, but it does mean you should create something fun that has a business purpose.
Still, this shouldn’t be a problem because with the set of tools available online today, making an unusual captivating video is easier than ever.