Video is the most sincere and authentic way of telling your co-workers and clients, the story of your company.
A company’s story is a company’s vision. A story encapsulates core values. Create a video celebrating the milestones of your company; show all achievements, awards and notable events.
Having a “company story” recorded in video is powerful and contributes to making an emotional connection with clients and co-workers.
Shoot a video that captures the essence of your business and recognizes the importance of your talented and versatile professionals. Remind everyone what you have conquered together. Look back with a sense of accomplishment and gratitude and look ahead with a sense of renewed commitment and enthusiasm for achievements yet to come.
Challenge your colleagues and subordinates to identify key factors for the company’s future success. Accept ideas and encourage innovative suggestions. Give voice to your team members, listen to what they have to say and assure them that their opinions are important to you.
With video, the reason of the company’s existence and personality is brought to life and shared with everyone. Video allows you to capture emotions and transmit your brand message in a way that would be lost if written down.
Anyone can tell a story but not everyone can tell in naturally and in an appealing way. It is crucial to know the needs, interests, preferences, ambitions and concerns of both your professionals and customers, to ensure they are met.