Video Ads or Text Ads? What’s the most effective way of getting your message across?
Recent studies have shown that video ads are growing in popularity because visual content makes a lasting first impression, making them quicker and more effective than text at communicating key information.
Videos can be extremely emotional and instantly connect with audiences and probably that’s the reason why 60% of people prefer watching a video than reading a text.
Unlike text, video engages both sight and sound and for that reason captivates audiences in a short window of time, and online advancements make it fast and easy to watch videos on the web.
And even the largest search engine in the world, Google, announced that is going to begin telling advertisers and publishers “to what extent their digital video ads are being seen.”
Video appeals to numerous senses: if pictures speak a thousand words, there are 5,400,000 words worth of video in a 3-minute commercial, so imagine what videos triggers.
Text ads are the simplest version of online ads and they work but most times you don’t really feel like reading the ads, on the other hand, interactive video ads are easy to watch and make you want to click. So if you want to make a bigger impression, they are definitely the best option.
If you aim to reach a large audience, you should definitely create powerful video ads. The necessary tools are no longer just in the hands of video editors and designers, with Veedmee, you can do in seconds.